A floral boutique quite out of the ordinary

Rebel Rebel isn’t your run of the mill florist, it’s a floral boutique quite out of the ordinary – an emporium of rare and more interesting arrangements, rather than your standard funereal offerings.

Rebel Rebel London

When you enter this East London establishment, you’re instantly engulfed by the most heavenly of scents – your eyes awestruck at the array of stunning blooms, in every shade and variety you’d find in a well-stocked candy store. Flowers are plucked fresh from the New Covent Garden Market before sunrise every morning, and are sourced from a small and reputable collection of growers across England.

Rebel Rebel owners, Athena and Mairead, follow a naturalistic approach to flower arranging. They let the blooms speak for themselves, and only enhance their natural beauty.

Rebel Rebel London

Despite being rushed off their feet with orders and customers to attend to, Athena and Mairead are affable, down-to-earth, and ever so eager to attentively service the needs or their wide-ranging clientele. Never mind that Kanye West recently ordered a floral birthday surprise for David Beckham, or that these ladies have been busy styling projects for luxury brands Gucci and Calvin Klein – every single customer counts.

Rebel Rebel London

It’s not just flower arranging and bouquets on the menu, Athena and Mairead – along with their team of staff – have weddings flowers to prepare, events to style, workshops to host, and special projects aplenty up their sleeve. What sets Rebel Rebel apart from their less-than-interesting counterparts, is their modern approach to flower arranging. You won’t see any boring household bunches of flowers here, only creations made using the freshest blooms styled as if you had pluck them straight from a country garden.

Rebel Rebel Red Roses

Made any of your own memorable floral creations you’re willing to share? Tell us about it in the comments below or tag @khoollect in your pics on Facebook or Instagram.

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Rebel Rebel, 64-66 Brooksby’s Walk, London E9 6DA

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Read more about owners Athena and Mairead or their tips for improving the life expectancy of your flowers.