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Khoollect eats: Naked Dough

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As children, many of our parents would scold us for eating deliciously sticky raw cookie dough before it had been given the chance to be baked. Well, luckily for us (those naughty children, who grew into naughty adults) there’s a new food pop-up in London giving us all the permission we need to eat cookie dough by the spoonful. It’s called Naked Dough, and we want to devour its offerings for breakfast, lunch and dinner. Sorry, Mum. Here’s what we discovered about Naked Dough …

 
Tell us, what is Naked Dough all about?
We’re an edible cookie dough start-up! Cookie dough is normally dangerous to eat raw but we’ve created a recipe which allows the delicious dough to be eaten in its pure form. We’re running a pop up for 8 weeks from 6th June to 28th July in Old Street underground.
Who’s the brains behind the business?
Jen came to Hannah with the idea of opening a cookie dough café when she saw how popular it was in New York. What started as friendly advice from Hannah about how to market and brand the business, turned into a fully-fledged partnership. Jen trained as a patisserie chef so she’s done the recipe testing and sourced the high quality ingredients, whilst Hannah came on board to do the branding and PR for the pop up.
 
Where can we find you and devour Naked Dough?
We’re opening in Old Street Underground from 6th June. 8 am – 8 pm, Monday to Friday, then 10 am – 8 pm on Saturdays. When leaving the ticket barriers, you simply turn left and we’re opposite Nimcomsoup.
 
What flavours can we choose from?
Emoji Poos (choc chip), Nak-Ed Sheeran (salted caramel and honeycomb), Unicorn Food (sprinkles and marshmallows), Nutting Better (peanut butter), Mud bath (double chocolate) and Hazel’s Nuts (Kinder Bueno and Nutella). You can eat the cookie dough in tub, on an ice cream cone or blitzed into a milkshake.
 
Tell us about the ingredients; what makes up your delicious dough?
To make it safe to eat, we don’t use eggs. We also use a special heat-treated flour – regular flour can also make you sick when eating normal cookie dough. We’re especially excited for people to try the Nak-Ed Sheeran because we’ve used Joe and Seph’s salted caramel, which is made with high quality ingredients.
 
Can the dough be baked into cookies too?
At the moment they can’t be baked, the cookies are very flat. But we’re looking to develop a recipe which would allow you to make cookies. Watch this space!
 
What’s your best tip for launching a food business?
Make sure there’s something unique about your product and that you understand your target market. And lastly, starting a business and a pop up always takes more time and money than you anticipate!
 
What’s coming up next for Naked Dough?

Our main focus right now is the pop up. It will completely validate our idea and tell us things about our business which we haven’t worked out yet. We would love to open a permanent shop and diversify our product range.

Follow Naked Dough’s delicious adventures on Instagram, Twitter, Facebook and on its website

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading...

As children, many of our parents would scold us for eating deliciously sticky raw cookie dough before it had been given the chance to be baked. Well, luckily for us (those naughty children, who grew into naughty adults) there’s a new food pop-up in London giving us all the permission we need to eat cookie dough by the spoonful. It’s called Naked Dough, and we want to devour its offerings for breakfast, lunch and dinner. Sorry, Mum. Here’s what we discovered about Naked Dough …

 
Tell us, what is Naked Dough all about?
We’re an edible cookie dough start-up! Cookie dough is normally dangerous to eat raw but we’ve created a recipe which allows the delicious dough to be eaten in its pure form. We’re running a pop up for 8 weeks from 6th June to 28th July in Old Street underground.
Who’s the brains behind the business?
Jen came to Hannah with the idea of opening a cookie dough café when she saw how popular it was in New York. What started as friendly advice from Hannah about how to market and brand the business, turned into a fully-fledged partnership. Jen trained as a patisserie chef so she’s done the recipe testing and sourced the high quality ingredients, whilst Hannah came on board to do the branding and PR for the pop up.
 
Where can we find you and devour Naked Dough?
We’re opening in Old Street Underground from 6th June. 8 am – 8 pm, Monday to Friday, then 10 am – 8 pm on Saturdays. When leaving the ticket barriers, you simply turn left and we’re opposite Nimcomsoup.
 
What flavours can we choose from?
Emoji Poos (choc chip), Nak-Ed Sheeran (salted caramel and honeycomb), Unicorn Food (sprinkles and marshmallows), Nutting Better (peanut butter), Mud bath (double chocolate) and Hazel’s Nuts (Kinder Bueno and Nutella). You can eat the cookie dough in tub, on an ice cream cone or blitzed into a milkshake.
 
Tell us about the ingredients; what makes up your delicious dough?
To make it safe to eat, we don’t use eggs. We also use a special heat-treated flour – regular flour can also make you sick when eating normal cookie dough. We’re especially excited for people to try the Nak-Ed Sheeran because we’ve used Joe and Seph’s salted caramel, which is made with high quality ingredients.
 
Can the dough be baked into cookies too?
At the moment they can’t be baked, the cookies are very flat. But we’re looking to develop a recipe which would allow you to make cookies. Watch this space!
 
What’s your best tip for launching a food business?
Make sure there’s something unique about your product and that you understand your target market. And lastly, starting a business and a pop up always takes more time and money than you anticipate!
 
What’s coming up next for Naked Dough?

Our main focus right now is the pop up. It will completely validate our idea and tell us things about our business which we haven’t worked out yet. We would love to open a permanent shop and diversify our product range.

Follow Naked Dough’s delicious adventures on Instagram, Twitter, Facebook and on its website

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WRITTEN BY:
Hannah Adams

Hannah is a bit of cheese fiend, climbs walls for fun and #khoollects enamel cooking ware....

READ MORE BY Hannah Adams

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Profile Photo
WRITTEN BY:
Hannah Adams

Hannah is a bit of cheese fiend, climbs walls for fun and #khoollects enamel cooking ware....

READ MORE BY Hannah Adams

You decide

Your dream holiday destination

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Profile Photo
WRITTEN BY:
Hannah Adams

Hannah is a bit of cheese fiend, climbs walls for fun and #khoollects enamel cooking ware....

READ MORE BY Hannah Adams

You decide

Your dream holiday destination

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